PROFILE
Client
Diners Club International
CAMPAIGN
Trade & Consumer
MEDIUM/CHANNEL:
TTL (Through-The-Line)
CRM
Design
Direct Mail
Activations
Newsletters
Corporate collateral
Magazines
Powerpoint Presentations
Video production
BACKGROUND
Our relationship with Diners Club International spans a 10-year period across four Managing Directors and three Marketing Directors. We became the extended marketing & creative department for DCI, fulfilling all their advertising & marketing requirements from developing campaign strategies, conceptualising campaigns and creating and designing all marketing collateral, as well as managing all production of this work. We also arranged media planning and buying on their behalf and always looked for branding opportunities like the relationship with Financial Mail.