SAVE THE CHILDREN SA

PROFILE
Client

Save The Children

(South Africa)

CAMPAIGN

Violence against children

MEDIUM/CHANNEL

OOH

BACKGROUND

We executed multiple campaigns for SCSA from donor retention and acquisition campaigns to digital newsletters and seasonal communications. In this particular example, the client requested a campaign to raise awareness around violence against children. Rather than showing the horrors of child abuse, we opted to highlight the innocence of children.