PROFILE
Client
Nedbank CIB
CAMPAIGN
HCS
MEDIUM/CHANNEL
CRM
BACKGROUND
We were tasked by Nedbank CIB to develop a effective customer acquisition campaign for their new HCM (Human Capital Management) software platform. A very targeted campaign, this campaign had to be executed within the Nedbank CI but still look fresh and engaging and bring home some key product benefits with the objective of creating engagement and a request for a sales appointment.