FCA – ALFA ROMEO

PROFILE
Client

FCA (Fiat Chrysler Automobiles)

CAMPAIGN

Alfa Romeo

MEDIUM/CHANNEL

B2C CRM

Emailers

 

BACKGROUND

We worked across all FCA brands, namely, Jeep, Fiat, Fiat Professional, Abarth and Alfa Romeo. The above examples were tactical emailers, part of a targeted range of mailers used to solicit new buyers and raise awareness amongst existing customers about new models. The mailers focused on the New Alfa Romeo Stelvio as well as the new high-performance Alfa Romeo Giulia Quadrifoglio.