PROFILE
Client
FCA (Fiat Chrysler Automobiles)
CAMPAIGN
Alfa Romeo
MEDIUM/CHANNEL
B2C CRM
Emailers
BACKGROUND
We worked across all FCA brands, namely, Jeep, Fiat, Fiat Professional, Abarth and Alfa Romeo. The above examples were tactical emailers, part of a targeted range of mailers used to solicit new buyers and raise awareness amongst existing customers about new models. The mailers focused on the New Alfa Romeo Stelvio as well as the new high-performance Alfa Romeo Giulia Quadrifoglio.