PROFILE
Client
DStv
CAMPAIGN
Premium added-value
MEDIUM/CHANNEL
Print
CRM
BACKGROUND
The objective of this campaign was to counteract the VOD (Video-On-Demand) services that were hitting the South African shores, like Netflix and Showmax. The campaign was executed in print and email and was designed to upsell existing DStv Premium customers to the available array of peripheral add-on services available to them for free or at an additional cost like Mobile, Box Office and Catch up.