PROFILE
Client
O&L Leisure
CAMPAIGN
Lodges & Resorts
MEDIUM/CHANNEL
TTL (Through-the-Line)
Social
ABTL (Above-The-Line)
Digital
Translation
BACKGROUND
The O&L campaign’s core focus was to create a presence for this new Namibian hotel group in both the South African, European and Angolan markets, in particular the German market.
We had to showcase the range of hotels and lodges they had and also announce the launch of the new ‘The Strand Hotel’ in Swakopmund and the Chobe Water Villas in Botswana. A range of channels were used including print, trade and social media to create traction with key audiences. We also translated many of the pieces into German as some of the work demonstrates.