This was a challenging 6-month project managed between Cairo and Johannesburg. We were tasked to develop a creative campaign for a new range of tiles. The biggest challenge being that in each case we only had two or three tile samples to work with.
We created all the artwork of the tiled floors from scratch, using photographic reference of each sample, set up shoots both locally and in Cairo to achieve the diverse concepts.
Once the campaign had been approved in English, we translated it into Arabic. Not a small feat.